ABOUT ME
I'm a research, measurement, and analytics professional with experience managing projects, vendor interactions, and client-relationships in various industries with a focus in healthcare and technology.
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Utilizing a variety of measurement and analytics tools and research methodologies (i.e., quantitative and qualitative research), I have facilitated the creation of award-winning campaigns, the launch of new internal and external initiatives and DE&I-anchored programs, and counseled Fortune 500 clients on an intelligence approach for developing communication strategies to target diverse audiences.
I have specialized experience providing intelligence support to campaigns targeting the U.S. Hispanic population and leveraged my Spanish fluency to uncover insights for Spanish-speaking audiences in international markets through FleishmanHillard's specialty culture practice group, FH Hispania.
MEASUREMENT AND RESEARCH EXPERIENCE
Industry & Competitive Insights
Gather competitive media intelligence to inform marketing and communication strategies via primary or secondary research. Experience using traditional and social media analysis tools.
Audience Insights
Discover audience and consumer preferences, needs, and beliefs to create and deliver targeted communication campaigns or launch new programs or initiatives. Special experience in healthcare and tech DE&I programs.
Influencer Identification
Find the right influencer based on unique brand and campaign requirements such as content topic, platform presence, audience preferences, brand values, and follower tiers. Experience in healthcare and retail.
Campaign Performance Reporting
Set performance benchmarks to learn valuable insights and trends in traditional and social media across earned, owned, paid, web, traditional, social, and influencer campaigns. Experience using media listening tools and auditing.​
APPROACH TO WORK
I am committed to continuously improving the quality of my outcomes, having managed established intelligence reports while implementing incremental upgrades to enhance efficiency and the performance of supporting analysts. Leveraging strategic, process-oriented thinking, I have experience streamlining reporting workflows and creating reporting and coding guides to support international collaboration.
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As a manager and mentor, I am inspired by the unique qualities and talents of each individual. I take great pride in uplifting others by helping them develop areas of growth while strengthening their core strengths.
SELECT CLIENTS
