ABOUT ME
I’m an analytics and research professional specializing in media measurement, KPI development, and multicultural insights that drive storytelling impact. My experience spans managing end-to-end research and analytics projects, vendor relationships, and client partnerships across industries, with a focus in healthcare and technology.
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I’ve leveraged both quantitative and qualitative methodologies to inform award-winning campaigns, DE&I-driven initiatives, and communication strategies for Fortune 500 clients. Recognized for translating complex data into actionable intelligence, I focus on uncovering audience insights—particularly among U.S. Hispanic and Latin American markets—to shape meaningful, data-informed narratives.
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Currently, I lead measurement workflows at Ruder Finn for a Spanish-language client and am focused on building scalable and standardized reporting systems, improving data processes, and exploring early AI-assisted approaches to enhance efficiency, consistency, and analytical depth across measurement programs.
MEASUREMENT AND RESEARCH EXPERIENCE
Industry & Competitive Insights
Gather competitive media intelligence to inform marketing and communication strategies via primary or secondary research. Experience using traditional and social media analysis tools.
Audience Insights
Discover audience and consumer preferences, needs, and beliefs to create and deliver targeted communication campaigns or launch new programs or initiatives. Special experience in healthcare and tech DE&I programs.
Campaign Performance Reporting
Develop performance benchmarks to identify key trends across earned, owned, paid, and social channels, using media listening and auditing tools.
Influencer Identification
Match influencers to brand and campaign goals by evaluating content focus, platform presence, audience fit, and brand alignment. Experienced across healthcare and retail sectors.
APPROACH TO WORK
I am committed to continuously improving the quality of my outcomes, having managed established intelligence reports while implementing incremental upgrades to enhance efficiency and the performance of supporting analysts. Leveraging strategic, process-oriented thinking, I have experience streamlining reporting workflows and creating reporting and coding guides to support international collaboration.
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As a manager and mentor, I am inspired by the unique qualities and talents of each individual. I take great pride in uplifting others by helping them develop areas of growth while strengthening their core strengths.
SELECT CLIENTS
