EDUCATION

Business Administration, B.S. Option in Marketing

May 2020

California State University, Los Angeles

Communications, A.A

June 2017

Pasadena City College

EXPERIENCE

APRIL 2022 - PRESENT                                                                            LOS ANGELES, CA

SENIOR RESEARCH ANALYST - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD

  • Work on 8 accounts in 12 different work streams in the technology, security, consumer tech, and health and pharmaceutical sectors

  • Facilitate day-to-day project management of 5 work streams to ensure effective running of projects in accordance with project goals and constraints alongside research analysts and interns while communicating progress to senior leadership overseeing the account

  • Develop reports that provide market intelligence, crisis management recommendations, competitive analysis and inform clients and PR account teams on marketing strategy and product development

  • Support and mentor incoming junior analysts and interns in the onboarding process

June 2021 - APRIL 2022                                                                         LOS ANGELES, CA

RESEARCH ANALYST - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD

  • Created easy to use templates for a variety of client deliverables to facilitate project completion by interns and analysts

  • Provided daily, real-time monitoring to inform clients of potential crises in both traditional and social media as well as identify media placement volumes

  • Supported social and traditional media analysis across multiple markets using a variety of social listening tools identifying message pull-through and providing thematic analysis and competitive share of voice

  • Assist intelligence leadership in ad-hoc projects and new business research requests

OCTOBER 2020 - JUNE 2021                                                                   LOS ANGELES, CA

ALFRED FLEISHMAN DIVERSITY FELLOW - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD

  • Assisted in the delivery of over 40 primary and secondary, qualitative and quantitative research, for Fortune 500 companies including the following project types: media landscape analysis, building target media lists, competitor audits, and marketplace intelligence reports

  • Supported qualitative research projects such as in-depth interviews to improve customer experience and completed the analysis of focus group data

  • Participated in the advancement of agency DE&I initatives by providing research assistance in the agency’s DE&I practice groups True Mosaic and FH Hispania

  • Worked collaboratively in teams comprised of analysts across geographies in an international, multi-cultural environment, leveraging Spanish fluency for international reports
  • Fellowship culminated in a self-directed internal quantitative research study on a DE&I topic of my choosing

FEBRUARY 2019 - AUGUST 2020                                                           LOS ANGELES, CA

STUDENT ASSISTANT - COMMUNICATIONS AND PUBLIC AFFAIRS AT CAL STATE LA

  • Author and help proof internal and external publications to strengthen community relationships

  • Develop accessible social media content across university platforms in both English and Spanish

  • Improve media relationships through friendly service and guidance during university events

  • Assist in the processing of media-related permits and inquiries in-person and by phone

NOVEMBER 2017 - FEBRUARY 2019                                                       LOS ANGELES, CA

LEAD STUDENT ASSISTANT - ADMISSIONS AND RECRUITMENT AT CAL STATE LA

  • Trained new assistants on database entry of supporting admissions documents

  • Lead team of two students assistants to complete larger objectives for the Director

  • Designed collateral for admissions events to increase event visibility

  • Informed current and prospective students of CSU/Cal State LA admissions policies

  • Assisted in the management of admissions documents in the university database to track review progress and help inform prospective students of admissions decisions

AUGUST 2010 - AUGUST 2017                                                           LOS ANGELES, CA

GRAPHIC DESIGNER - G.N.S. PRINTING

  • Sourced new clients in English and Spanish during slow seasons to increase business

  • Consulted with clients to assist with design and product selection  

  • Determined cost and drafted proposals and timelines for client projects and designs

  • Completed and tracked multiple projects with conflicting deadlines

  • Tracked employee performance to maintain long-lasting client relationships

  • Helped establish an affiliate program with local businesses to establish relationships

  • Formalized pricing strategy for B2B clients

JANUARY 2017 - MAY 2017                                                             LOS ANGELES, CA

ADMINISTRATIVE ASSISTANT - JFA BUILDING AND DESIGN

  • Designed logo and collateral to place in project building sites for increased visibility

  • Drafted proposals and timelines for client projects and designs

  • Managed client accounts by tracking payment and plan schedules

  • Tracked project expenses & billing

  • Maintained a schedule of employer's meetings and projects

  • Informed clients of project progress by email and telephone in both English and Spanish

  • Booked travel arrangements for employer

AUGUST 2012 - SEPTEMBER 2017                                                       LOS ANGELES, CA

CHOIR DIRECTOR - LOS ANGELES THEATRE ACADEMY

  • Taught children ages 4-15 folk and pop songs (Spanish, English, French, & Portuguese)

  • Developed course of study, learning objectives, and repertoire for the year

  • Planned and executed program productions with Creative Director and Set Designer

  • Helped in the coordination of fundraising events that support the creation of productions

SEPTEMBER 2014 - JUNE 2015                                                            LOS ANGELES, CA

GRAPHIC DESIGNER - TWO MINDS PRINTING

  • Brainstormed in a creative briefing with creative direction from clients

  • Color-matched clothing and print textiles to recreate designs

  • Traveled with employers to trade shows and conventions selling products

  • Helped promote the brand during events by inviting customers to the booth

  • Created images for social media content to increase brand awareness

PROFESSIONAL DEVELOPMENT

AUGUST 2020 - DECEMBER 2020                                         VIRTUAL   |   LOS ANGELES, CA

DIGITAL MARKETING APPRENTICESHIP - COOP CAREERS

COOP convenes cohorts with 10-16 diverse, upwardly mobile college grads. COOP is an intense evening apprenticeship. Cohorts meet nightly for four months (200 hours) to learn technical skills, build community, and pursue full-time positions in Digital Marketing.

JULY 2020 - AUGUST 2020                                                                               VIRTUAL

GRAND SLAM SUMMER TRAINING SERIES - NEW ENGLAND SPORTS NETWORK (NESN)

Live sessions on professional development topics as well as providing exclusive insight into what it is like to work in a range of departments at NESN including Production, Operations, Digital and more.

JULY 2020 - JULY 2020                                                                                    VIRTUAL

SUMMER SERIES WORKSHOP

Live sessions on professional development topics as well as providing exclusive insight into what it is like to work in a range of departments at Horizon Media.

SKILLS

RESEARCH

  • Survey Design

  • Quantitative

  • Qualitative

  • Data Visualization

  • Interviewing

  • Crisis Monitoring

  • Market Intelligence

INTELLIGENCE

  • Talkwalker

  • Signal

  • SimilarWeb

  • Cision

  • Tagger

  • Newswhip

  • Muck Rack

  • StatSocial

  • TV Eyes

  • Pi Datametrics

MICROSOFT

  • Word

  • Excel

  • PowerPoint

  • SharePoint

  • OneNote

  • Outlook

  • Teams

GOOGLE

  • Data Studio

  • Sheets

  • Doc

  • Slides

  • Analytics

VOLUNTEERING

MARCH 2018 - PRESENT                                                                      PASADENA, CA

SUPPORT GROUP FACILITATOR - DEPRESSION AND BIPOLAR SUPPORT ALLIANCE

I volunteer as a support group facilitator, as needed. DBSA strives to provide hope, support, and resources to individuals living with a mood disorder.

AUGUST 2014 - JANUARY 2018                                                         LOS ANGELES, CA

GRAPHIC DESIGNER - LOS ANGELES THEATRE ACADEMY

I provided collateral design services to the children-oriented arts and culture education non-profit organization, as requested. Printing services were provided at a discounted rate or donated by a partnering local business.

MAY 2010 - AUGUST 2012                                                                 LOS ANGELES, CA

EVENT ASSISTANT - CASA DE LA CULTURA

Volunteered as an event assistant and performed as a vocalist with my band in their summer community events for the promotion of Guatemalan culture.

SEPTEMBER 2010 - OCTOBER 2010                                                       LOS ANGELES, CA

EVENT ASSISTANT - CONFEDERACIÓN CENTROAMERICANA (COFECA)

Volunteered as an event assistant and performed as a vocalist with my band in their annual parade and festival held in MacArthur Park for the promotion of Central American culture. For 35 years COFECA has worked to be a strong part of the community here in Los Angeles and to fight for the upward mobility of the Central American immigrant community, their security, social equality, and education.