EDUCATION
Business Administration, B.S. Option in Marketing
May 2020
California State University, Los Angeles
Communications, A.A
June 2017
Pasadena City College
EXPERIENCE
APRIL 2022 - PRESENT LOS ANGELES, CA
SENIOR RESEARCH ANALYST - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD
-
Work on 8 accounts in 12 different work streams in the technology, security, consumer tech, and health and pharmaceutical sectors
-
Facilitate day-to-day project management of 5 work streams to ensure effective running of projects in accordance with project goals and constraints alongside research analysts and interns while communicating progress to senior leadership overseeing the account
-
Develop reports that provide market intelligence, crisis management recommendations, competitive analysis and inform clients and PR account teams on marketing strategy and product development
-
Support and mentor incoming junior analysts and interns in the onboarding process
June 2021 - APRIL 2022 LOS ANGELES, CA
RESEARCH ANALYST - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD
-
Created easy to use templates for a variety of client deliverables to facilitate project completion by interns and analysts
-
Provided daily, real-time monitoring to inform clients of potential crises in both traditional and social media as well as identify media placement volumes
-
Supported social and traditional media analysis across multiple markets using a variety of social listening tools identifying message pull-through and providing thematic analysis and competitive share of voice
-
Assist intelligence leadership in ad-hoc projects and new business research requests
OCTOBER 2020 - JUNE 2021 LOS ANGELES, CA
ALFRED FLEISHMAN DIVERSITY FELLOW - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD
-
Assisted in the delivery of over 40 primary and secondary, qualitative and quantitative research, for Fortune 500 companies including the following project types: media landscape analysis, building target media lists, competitor audits, and marketplace intelligence reports
-
Supported qualitative research projects such as in-depth interviews to improve customer experience and completed the analysis of focus group data
-
Participated in the advancement of agency DE&I initatives by providing research assistance in the agency’s DE&I practice groups True Mosaic and FH Hispania
- Worked collaboratively in teams comprised of analysts across geographies in an international, multi-cultural environment, leveraging Spanish fluency for international reports
-
Fellowship culminated in a self-directed internal quantitative research study on a DE&I topic of my choosing
FEBRUARY 2019 - AUGUST 2020 LOS ANGELES, CA
STUDENT ASSISTANT - COMMUNICATIONS AND PUBLIC AFFAIRS AT CAL STATE LA
-
Author and help proof internal and external publications to strengthen community relationships
-
Develop accessible social media content across university platforms in both English and Spanish
-
Improve media relationships through friendly service and guidance during university events
-
Assist in the processing of media-related permits and inquiries in-person and by phone
NOVEMBER 2017 - FEBRUARY 2019 LOS ANGELES, CA
LEAD STUDENT ASSISTANT - ADMISSIONS AND RECRUITMENT AT CAL STATE LA
-
Trained new assistants on database entry of supporting admissions documents
-
Lead team of two students assistants to complete larger objectives for the Director
-
Designed collateral for admissions events to increase event visibility
-
Informed current and prospective students of CSU/Cal State LA admissions policies
-
Assisted in the management of admissions documents in the university database to track review progress and help inform prospective students of admissions decisions
AUGUST 2010 - AUGUST 2017 LOS ANGELES, CA
GRAPHIC DESIGNER - G.N.S. PRINTING
-
Sourced new clients in English and Spanish during slow seasons to increase business
-
Consulted with clients to assist with design and product selection
-
Determined cost and drafted proposals and timelines for client projects and designs
-
Completed and tracked multiple projects with conflicting deadlines
-
Tracked employee performance to maintain long-lasting client relationships
-
Helped establish an affiliate program with local businesses to establish relationships
-
Formalized pricing strategy for B2B clients
JANUARY 2017 - MAY 2017 LOS ANGELES, CA
ADMINISTRATIVE ASSISTANT - JFA BUILDING AND DESIGN
-
Designed logo and collateral to place in project building sites for increased visibility
-
Drafted proposals and timelines for client projects and designs
-
Managed client accounts by tracking payment and plan schedules
-
Tracked project expenses & billing
-
Maintained a schedule of employer's meetings and projects
-
Informed clients of project progress by email and telephone in both English and Spanish
-
Booked travel arrangements for employer
AUGUST 2012 - SEPTEMBER 2017 LOS ANGELES, CA
CHOIR DIRECTOR - LOS ANGELES THEATRE ACADEMY
-
Taught children ages 4-15 folk and pop songs (Spanish, English, French, & Portuguese)
-
Developed course of study, learning objectives, and repertoire for the year
-
Planned and executed program productions with Creative Director and Set Designer
-
Helped in the coordination of fundraising events that support the creation of productions
SEPTEMBER 2014 - JUNE 2015 LOS ANGELES, CA
GRAPHIC DESIGNER - TWO MINDS PRINTING
-
Brainstormed in a creative briefing with creative direction from clients
-
Color-matched clothing and print textiles to recreate designs
-
Traveled with employers to trade shows and conventions selling products
-
Helped promote the brand during events by inviting customers to the booth
-
Created images for social media content to increase brand awareness
PROFESSIONAL DEVELOPMENT
AUGUST 2020 - DECEMBER 2020 VIRTUAL | LOS ANGELES, CA
DIGITAL MARKETING APPRENTICESHIP - COOP CAREERS
COOP convenes cohorts with 10-16 diverse, upwardly mobile college grads. COOP is an intense evening apprenticeship. Cohorts meet nightly for four months (200 hours) to learn technical skills, build community, and pursue full-time positions in Digital Marketing.
JULY 2020 - AUGUST 2020 VIRTUAL
GRAND SLAM SUMMER TRAINING SERIES - NEW ENGLAND SPORTS NETWORK (NESN)
Live sessions on professional development topics as well as providing exclusive insight into what it is like to work in a range of departments at NESN including Production, Operations, Digital and more.
JULY 2020 - JULY 2020 VIRTUAL
SUMMER SERIES WORKSHOP
Live sessions on professional development topics as well as providing exclusive insight into what it is like to work in a range of departments at Horizon Media.
SKILLS
RESEARCH
-
Survey Design
-
Quantitative
-
Qualitative
-
Data Visualization
-
Interviewing
-
Crisis Monitoring
-
Market Intelligence
INTELLIGENCE
-
Talkwalker
-
Signal
-
SimilarWeb
-
Cision
-
Tagger
-
Newswhip
-
Muck Rack
-
StatSocial
-
TV Eyes
-
Pi Datametrics​
MICROSOFT
-
Word
-
Excel
-
PowerPoint
-
SharePoint
-
OneNote
-
Outlook
-
Teams
-
Data Studio
-
Sheets
-
Doc
-
Slides
-
Analytics
VOLUNTEERING
MARCH 2018 - PRESENT PASADENA, CA
SUPPORT GROUP FACILITATOR - DEPRESSION AND BIPOLAR SUPPORT ALLIANCE
I volunteer as a support group facilitator, as needed. DBSA strives to provide hope, support, and resources to individuals living with a mood disorder.
AUGUST 2014 - JANUARY 2018 LOS ANGELES, CA
GRAPHIC DESIGNER - LOS ANGELES THEATRE ACADEMY
I provided collateral design services to the children-oriented arts and culture education non-profit organization, as requested. Printing services were provided at a discounted rate or donated by a partnering local business.
MAY 2010 - AUGUST 2012 LOS ANGELES, CA
EVENT ASSISTANT - CASA DE LA CULTURA
Volunteered as an event assistant and performed as a vocalist with my band in their summer community events for the promotion of Guatemalan culture.
SEPTEMBER 2010 - OCTOBER 2010 LOS ANGELES, CA
EVENT ASSISTANT - CONFEDERACIÓN CENTROAMERICANA (COFECA)
Volunteered as an event assistant and performed as a vocalist with my band in their annual parade and festival held in MacArthur Park for the promotion of Central American culture. For 35 years COFECA has worked to be a strong part of the community here in Los Angeles and to fight for the upward mobility of the Central American immigrant community, their security, social equality, and education.