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EDUCATION

Business Administration, B.S. Option in Marketing

May 2020

California State University, Los Angeles

Communications, A.A

June 2017

Pasadena City College

EXPERIENCE

AUGUST 2023 - PRESENT                                                                       LOS ANGELES, CA

RESEARCH MANAGER - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD

  • Work on 8 accounts in 10 recurring work streams in technology, cybersecurity, and healthcare

  • Facilitate day-to-day project management of 7 work streams plus ad hoc requests with a team of 2-8 analysts

  • Influence the agency’s talent pipeline as an interviewer for internship, fellowship, and mid-level vacancies

  • Serve as intelligence and research contact for the agency’s US Hispanic market practice group, FH Hispania

  • Lead and manage annual Hispanic Heritage Month intelligence and trends report which is distributed agency-wide

  • Manage and evaluate a direct reports’ performance and workload; provide mentorship to two junior analysts

  • Grow new business for existing accounts and new clients by developing client-specific capability decks

  • Leverage Spanish fluency for international, cross-functional projects in multi-cultural and collaborative teams

APRIL 2022 - AUGUST 2023                                                                    LOS ANGELES, CA

SENIOR RESEARCH ANALYST - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD

  • Supported 50+ accounts and new business pitches in data visualization, analysis, and insights generation

  • Develop process documentation for new and existing projects to facilitate department-wide onboarding

  • Assist TGI’s Global Managing Director in the development of strategic intelligence for FleishmanHillard

  • Act as liaison between senior leadership and account team on recurring work streams and ad hoc projects

June 2021 - APRIL 2022                                                                         LOS ANGELES, CA

RESEARCH ANALYST - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD

  • Supported 20+ accounts and new business pitches with data visualization, analysis, and insights generation

  • Created, refined, and finalized Boolean search queries assuring quality results that align with project objectives

  • Trained new hires on TGI’s tool stack and intelligence capabilities during the onboarding process and beyond

  • Created, led, and supported internal culture-building events for TGI and agency employee resource group

OCTOBER 2020 - JUNE 2021                                                                   LOS ANGELES, CA

ALFRED FLEISHMAN DIVERSITY FELLOW - TRUE GLOBAL INTELLIGENCE AT FLEISHMANHILLARD

  • Supported 10+ accounts with primary research – qualitative and quantitative – and measurement projects including market intelligence, crisis management, competitive analysis, influencer identification, target media scoring, campaign performance analysis, thematic analysis reports

  • Leveraged Spanish fluency for international, cross-functional projects in multi-cultural and collaborative teams

  • Fellowship culminated in a self-directed internal quantitative research study on a DE&I topic of choice

FEBRUARY 2019 - AUGUST 2020                                                           LOS ANGELES, CA

STUDENT ASSISTANT - COMMUNICATIONS AND PUBLIC AFFAIRS AT CAL STATE LA

  • Author and help proof internal and external publications to strengthen community relationships

  • Develop accessible social media content across university platforms in both English and Spanish

  • Improve media relationships through friendly service and guidance during university events

  • Assist in the processing of media-related permits and inquiries in-person and by phone

NOVEMBER 2017 - FEBRUARY 2019                                                       LOS ANGELES, CA

LEAD STUDENT ASSISTANT - ADMISSIONS AND RECRUITMENT AT CAL STATE LA

  • Trained new assistants on database entry of supporting admissions documents

  • Lead team of two students assistants to complete larger objectives for the Director

  • Designed collateral for admissions events to increase event visibility

  • Informed current and prospective students of CSU/Cal State LA admissions policies

  • Assisted in the management of admissions documents in the university database to track review progress and help inform prospective students of admissions decisions

AUGUST 2010 - AUGUST 2017                                                           LOS ANGELES, CA

GRAPHIC DESIGNER - G.N.S. PRINTING

  • Sourced new clients in English and Spanish during slow seasons to increase business

  • Consulted with clients to assist with design and product selection  

  • Determined cost and drafted proposals and timelines for client projects and designs

  • Completed and tracked multiple projects with conflicting deadlines

  • Tracked employee performance to maintain long-lasting client relationships

  • Helped establish an affiliate program with local businesses to establish relationships

  • Formalized pricing strategy for B2B clients

JANUARY 2017 - MAY 2017                                                             LOS ANGELES, CA

ADMINISTRATIVE ASSISTANT - JFA BUILDING AND DESIGN

  • Designed logo and collateral to place in project building sites for increased visibility

  • Drafted proposals and timelines for client projects and designs

  • Managed client accounts by tracking payment and plan schedules

  • Tracked project expenses & billing

  • Maintained a schedule of employer's meetings and projects

  • Informed clients of project progress by email and telephone in both English and Spanish

  • Booked travel arrangements for employer

AUGUST 2012 - SEPTEMBER 2017                                                       LOS ANGELES, CA

CHOIR DIRECTOR - LOS ANGELES THEATRE ACADEMY

  • Taught children ages 4-15 folk and pop songs (Spanish, English, French, & Portuguese)

  • Developed course of study, learning objectives, and repertoire for the year

  • Planned and executed program productions with Creative Director and Set Designer

  • Helped in the coordination of fundraising events that support the creation of productions

SEPTEMBER 2014 - JUNE 2015                                                            LOS ANGELES, CA

GRAPHIC DESIGNER - TWO MINDS PRINTING

  • Brainstormed in a creative briefing with creative direction from clients

  • Color-matched clothing and print textiles to recreate designs

  • Traveled with employers to trade shows and conventions selling products

  • Helped promote the brand during events by inviting customers to the booth

  • Created images for social media content to increase brand awareness

PROFESSIONAL DEVELOPMENT

AUGUST 2020 - DECEMBER 2020                                         VIRTUAL   |   LOS ANGELES, CA

DIGITAL MARKETING APPRENTICESHIP - COOP CAREERS

COOP convenes cohorts with 10-16 diverse, upwardly mobile college grads. COOP is an intense evening apprenticeship. Cohorts meet nightly for four months (200 hours) to learn technical skills, build community, and pursue full-time positions in Digital Marketing.

JULY 2020 - AUGUST 2020                                                                               VIRTUAL

GRAND SLAM SUMMER TRAINING SERIES - NEW ENGLAND SPORTS NETWORK (NESN)

Live sessions on professional development topics as well as providing exclusive insight into what it is like to work in a range of departments at NESN including Production, Operations, Digital and more.

JULY 2020 - JULY 2020                                                                                    VIRTUAL

SUMMER SERIES WORKSHOP

Live sessions on professional development topics as well as providing exclusive insight into what it is like to work in a range of departments at Horizon Media.

NOVEMBER 2023 - DECEMBER 2023                                         VIRTUAL   |   LOS ANGELES, CA

QUALITATIVE RESEARCH PRINCIPLES COURSE - MRII | UNIVERSITY OF GEORGIA

This online course provided a thorough overview of the full realm of qualitative research modalities, how, when and why they are utilized, as well as the various important steps necessary to plan, execute and report the findings of qualitative studies.

SKILLS

RESEARCH

  • Survey Design

  • Quantitative

  • Qualitative

  • Data Visualization

  • Interviewing

  • Crisis Monitoring

  • Market Intelligence

  • Data Management

INTELLIGENCE

  • Talkwalker

  • Signal

  • SimilarWeb

  • Cision

  • Tagger

  • Newswhip

  • Muck Rack

  • StatSocial

  • TV Eyes

  • Pi Datametrics​

MICROSOFT

  • Word

  • Excel

  • PowerPoint

  • SharePoint

  • OneNote

  • Outlook

  • Teams

  • PowerBI

GOOGLE

  • Data Studio

  • Sheets

  • Doc

  • Slides

  • GA4

VOLUNTEERING

MARCH 2018 - JANUARY 2023                                                                PASADENA, CA

SUPPORT GROUP FACILITATOR - DEPRESSION AND BIPOLAR SUPPORT ALLIANCE

I volunteer as a support group facilitator, as needed. DBSA strives to provide hope, support, and resources to individuals living with a mood disorder.

AUGUST 2014 - JANUARY 2018                                                         LOS ANGELES, CA

GRAPHIC DESIGNER - LOS ANGELES THEATRE ACADEMY

I provided collateral design services to the children-oriented arts and culture education non-profit organization, as requested. Printing services were provided at a discounted rate or donated by a partnering local business.

MAY 2010 - AUGUST 2012                                                                 LOS ANGELES, CA

EVENT ASSISTANT - CASA DE LA CULTURA

Volunteered as an event assistant and performed as a vocalist with my band in their summer community events for the promotion of Guatemalan culture.

SEPTEMBER 2010 - OCTOBER 2010                                                       LOS ANGELES, CA

EVENT ASSISTANT - CONFEDERACIÓN CENTROAMERICANA (COFECA)

Volunteered as an event assistant and performed as a vocalist with my band in their annual parade and festival held in MacArthur Park for the promotion of Central American culture. For 35 years COFECA has worked to be a strong part of the community here in Los Angeles and to fight for the upward mobility of the Central American immigrant community, their security, social equality, and education.

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